Inspired by the iconic character from the TRANSFORMERS ONE movie, this 9.9-inch figure features 2-in-1 play and converts from robot mode to a wearable mask in 18 steps.

Then, convert the Optimus Prime action figure into robot mode and flip the blaster on the playset to see it open up into a battle station.

At IFA 2025 in Berlin, where startups jostle with legacy brands for attention, xLean Robotics managed to cut through the noise. The young company, spun ...

Robosen and Hasbro have teamed up for a fourth self-transforming robot with Bumblebee turning into an officially-licensed Volkswagen Beetle.