Nike has filed a trademark for Bronny James’ signature logo, turning heads across Los Angeles and the basketball world.

Bronny James received official trademark protection for his Gothic "B" logo through Nike's filing with the Patent Office this week.

With the trademark now officially filed, it is clear that Nike is fully committed to building Bronny’s brand for the long ...

Despite limited playing time in the first two seasons of his NBA career, that hasn’t stopped Bronny James of the Los Angeles Lakers from getting his own Nike logo. Now, the shoe and apparel company is ...

Sneaker giant Nike has officially filed a trademark for a new logo for the South Bay Lakers player and LeBron's oldest son.

Nike is facing a hefty dose of backlash this Tuesday due to its rumored partnership with Los Angeles Lakers guard Bronny ...