Of all the clothing we own, there is one item for which fit is more important than anything else: the bra. Sure, an ill-fitting pair of jeans can be annoying to deal with and maybe even have the power ...

You finally decide to surrender Ol’ Reliable — the now-stretched, warped and threadbare bra that once was your favorite. It was the perfect bra when you got it (more than a few years ago), but it’s ...

This year, the bra turns 100! And to celebrate, the lingerie brand Triumph is on a mission to give 100,000 women worldwide a professional fitting. We of course jumped at the opportunity when the ...

For too long, women have struggled with bras that pinch, slip, or fail to provide adequate support. The Bra Size Calculator simplifies the process, delivering precise results based on USA measurements ...

(Family Features) Despite having hundreds of options to choose from, finding the right bra in the right fit, style and color is a task many women dread. However, getting smart about how to choose the ...

Over the last 30 years, the average bra size has expanded from a 34B to a 34E, according to a new study from bra retailer Intimacy. Besides possibly obvious reasons, such as plastic surgery or weight ...

In the name of women who don't fit traditional yet frustratingly restrictive bra sizes, Jockey has boldly created a more inclusive "volumetric" system — a noble effort that doesn't seem likely to lift ...

Heidi Zak thought she was going to revolutionize the way women buy bras. But two years after she launched her company, ThirdLove, she was still trying to attract customers. Getting women to shop for ...

Hoo boy. Strap yourselves in* for what’s to come, because I’ve found myself down on the floor beating my wee fists and kicking my tiny hooves in toddler-style frustration while trying to sort through ...

Our team of experts has selected the best sports bras out of hundreds of models. Don't buy a sports bra before reading these ...