Tourism logos have to do a lot of work to communicate the attractions of an entire region or a country in a single design asset. That can sometimes result in drab, generic designs, or it can result in ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The Arizona Office of Tourism ...

PHOENIX — The Arizona Office of Tourism released a new branding palette on Friday to shift the perception of the Grand Canyon state in the eyes of national and global audiences alike. The ...

TUCSON, Ariz. (KVOA) - Arizona Wildcats fans have a chance to influence the next iconic logo for their team. Arizona Athletics has invited the community to vote for their favorite design, showcasing ...

Not since interim coach Russ Pennell stepped in for Arizona men’s basketball stalwart Lute Olson in the 2008-09 season has a cactus logo been featured on the floor at McKale Center. That’s about to ...

Come to Arizona, the iconography seems to say as it spins hypnotically in its introductory video unveiled on Friday. Surrounding concentric circles at the center are dots and dashes reminiscent of ...

The rebrand has 14 logos, marks and wordmarks, and the team also designed its own font for letters and numbers.

The Desert Botanical Garden gifted over 3,000 vibrant orchids to hospitals across the Valley to bring some light to patients. An Ohio middle schooler who created his own foundation to help protect ...

Last year, the Tutogi family wore shirts reading “Family Always,” with an Arizona logo in place of “A” and Washington’s logo as the “W,” when the Wildcats traveled to Seattle in a 42-31 loss to UW.

Fans can trade in their old Mercury gear for newly branded merchandise through a special exchange program at a Phoenix location, with proceeds benefiting a local charity partner.