Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

Study Breaks Down Differences in Results Between AI Search Engines Like ChatGPT and Google New York City, United States – ...

Microsoft announced IndexNow, a major evolution in how all search engines can discover and index content. IndexNow is open source and open to all participating search engines. When content is ...

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Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines. IndexNow launched in October 2021 as solution to help ...

Google Is Staring Down Its First Serious Threats in YearsThe search giant now faces three simultaneous challenges: government regulators, real competition, and itself. Google and Bing Are a Mess. Will ...

Search engines know so much about us. From medical worries to hobbies and obscure questions we think of at midnight, we trust them with a lot of information. However, this trust shouldn’t be blind.

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. For more than half a century our digital search engines have relied upon ...

There are a lot of acronyms in legal marketing these days. Some are more important than others. Search Engine Optimization (SEO) is a pillar of marketing speak these days and is extremely important to ...