It’s so often the case in the English language that two words sound similar, or have similar meanings, to the point where even skilled native speakers use one when they mean the other. And while there ...

A user on Twitter asked me recently about the difference between "affect" and "effect." Specifically, she wanted to know which to use in the phrase "the affect/effect of celebrity endorsements." The ...

Affect is a positive-to-negative feeling in consciousness, and there is fierce debate about exactly what it is. This post summarizes the current state of the debate.

This study provides important evidence that negative affect is associated with slower cognitive processing in daily life, with findings replicated across three independent samples and supported by ...