Warner Bros Discovery's streaming platform Discovery+ is increasing its monthly subscription price by $1, the company said on Tuesday, becoming the first streaming service to raise rates in the new year.

The price hikes for streaming services have already started for 2025. Discovery+ has announced its plans are increasing in price for all subscribers. The Discovery+ plan with ads will go up to $6 per month,

Discovery+ is increasing the price for both its ad-free and ad-supported tiers by $1. As of Tuesday, the price for the streaming service in the U.S. will be $5.99 for the ad-supported monthly plan and $9.

It’s price-hike-o’clock for Discovery+ subscribers, with the streaming service poised to raise the rates for both its ad-free and ad-supported plans. Starting now, the price for the ad-free version of Discovery+ will go up to $9.