Tech companies are running low on new experiences to offer us. A new ad for the iPad contains revealing hints of where they could go next. By Peter C. Baker If you haven’t yet seen the new and already ...

Apple's "crush" ad for the new iPad Pro drew a massive backlash. The company apologized, saying it "missed the mark," and pulled the ad from TV. But seriously, folks ... it's just an iPad ad. There's ...

The newest iPad ad depicts instruments, books and art supplies flattened into Apple's thinnest product ever. But anyone who owns and loves art in... There is something so ugly about crushing an ...

Apple has apologised for the extremely tone-deaf iPad Pro ad it released during its Let Loose event on Tuesday. It turns out that tech giants destroying implements of creative human expression doesn't ...

Apple is sorry for its culture-crushing iPad ad. The tech giant’s commercial for the new, ultra-thin iPad Pro models caused an uproar after CEO Tim Cook posted it on X, with a caption reading, “Meet ...

Apple is apologizing for an iPad ad that was supposed to celebrate the creative possibilities of its newest, priciest tablet. Instead, the company received vocal blowback for appearing to destroy ...

Apple is apologizing: that ad for the new iPad Pro with the all-powerful hydraulic press squeezing every element of culture and human experience into one wafer-thin device may have been a tad ill ...

It’s not every day that Apple has to publicly backtrack and pull an advertisement. Yet, here we are, witnessing the fallout from their latest iPad ad - which even Hugh Grant lambasted as a ...

Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And ...

A screenshot from the new ad for "the thinnest Apple product ever." There is something so ugly about crushing an acoustic guitar. Making it buckle, making the middle of it explode in splinters. That ...