Shelves in a grocery store stacked with bottles of Coke Zero and Diet Coke. - MDV Edwards/Shutterstock Coca-Cola has been a classic soft drink for more than a century. The first glass of the soda was ...

HAVING struggled to lose weight for years, Alice Rickard developed a “crack-level addiction to Coke Zero” – guzzling up to ...

A variety of different types of sodas in ice - Davizro/Getty Images If you're a big player in the soda game and wanna be taken seriously, you've gotta offer more than just your classic flavor. Take ...

NEW YORK -- Coke Zero, apparently, is your father's diet drink. Women may be the core customers for no-cal drinks, but Coke Zero also is bringing in men — from college boys to soccer dads — with black ...

NEW YORK -- Coke Zero is getting revamped as Coke Zero Sugar. The new name is intended to make clearer that the drink has no calories, and a new recipe is intended to make the drink taste more like ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Coke Zero Sugar is attesting that “fan work is thirsty ...