The Denim Cowboy” arrives amid heated discourse sparked by American Eagle’s latest ad campaign starring Sydney Sweeney. When ...

Dangling bonuses of up to $50,000, federal officials are launching a massive recruitment campaign to hire more than 14,000 ...

President Trump on Monday weighed in on the recent controversial ad campaign with actor Sydney Sweeney for American Eagle, ...

After American Eagle’s Sydney Sweeney debacle, an iconic American fashion brand shows how speaking to diverse consumers is a ...

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

Sweeney’s “great jeans” ad was intended to celebrate the clothing company’s flattering cuts. Now critics have accused her, ...

Success in marketing campaigns begins in advance of launch day. To get the maximum return, remember to focus on your story, take the time to plan and consistently build your audience well before ...

The company has launched the ad campaign with three patient ambassadors: Brian, Jeanette and Jennifer, each of whom is ...