Absolutely no one saw this coming. After FIFA announced that the upcoming 2026 World Cup would feature three-minute hydration breaks halfway through each 45-minute half, the obvious next step was to ...
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More commercial coming to FIFA World Cup
More hydration breaks are coming in the 2026 FIFA World Cup, and broadcasters have to be celebrating. The change, announced Monday, will implement mandatory three-minute breaks at the midway point of ...
Pakistan’s decision to withdraw from its scheduled February 15 T20 World Cup 2026 match against India has turned into more ...
In this Q&A with Christopher Hogg, CRO of Lotame, we discuss the opportunities for brands and marketers around the FIFA World Cup - one of the most hotly anticipated events of 2026.. The 2026 World ...
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