Cracker Barrel Old Country Store (CBRL) shares declined 3% in early trading on Thursday after multiple Wall Street analysts trimmed their price target on the stock, noting a decline in traffic ...

Cracker Barrel's $700 million rebranding effort is joining a list of corporate missteps that have sparked public backlash. The public outcry is centered on Cracker Barrel's new logo, which includes a ...

President Trump celebrated Cracker Barrel's return to its old logo after he criticized the rebrand. Trump has weighed in on several company branding controversies, including Sydney Sweeney's American ...

Cracker Barrel’s decision to revamp and simplify its longstanding logo has inadvertently become a new culture war flashpoint, with conservatives raging against the redesign. The southern-themed ...

Cracker Barrel announced Tuesday that it is reversing its decision to replace its decades-old “Old Timer” logo after the rebrand provoked backlash on social media, caused its stock to tumble and drew ...

MSNBC host Jonathan Capehart almost lost his cool on Saturday when discussing the backlash against Cracker Barrel’s redesigned logo. During an episode of MSNBC’s “The Weekend,” Capehart and co-host ...

A week after a culture-war firestorm threatened to engulf its country charm, Cracker Barrel reversed plans to spruce up its vintage logo of an overalls-clad old timer leaning against a barrel. “Our ...