On the “Facebook’s FBX: The Year Zero View” panel at OMMA RTB yesterday, the panelists all agreed that while FBX has changed the game, it still has room to shake things up even more. Panelist Jeff ...

In its year of existence Facebook’s ad exchange has earned a reputation as an ATM machine for Facebook, and even something of a savior during the company’s rocky post-IPO period. But comments by COO ...

When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a somewhat negative stance on ...

On Tuesday, you probably heard something about Facebook expanding its FBX (which stands for Facebook Exchange) program, its ad-retargeting service. Between all the talk of ad buys and marketing reach, ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jesse Pujji, CEO at Ampush. Facebook’s ...

At FBX there is an initial round of tokens, and smart contracts migrate to the KXCO Armature, once that move is complete the initial base number of FBX will be locked in, it can only grow via forks ...

Videogames these days are often created by in-house teams of varying sizes and any number of remote contractors. Art for a game might be created by a guy in Korea and then sent to a developer in the ...