‘Originality’ ranks as a critical driver of positive fan sentiment in sports. When a sports brand shows creativity, flair and ...

Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It’s become extremely important for businesses in marketing contexts to stand out in ...

Image is everything, but it is not the only thing when it comes to branding. Brand image is what people perceive your brand ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. Generative AI is changing how people get information, and it’s killing ...

Executive branding isn’t a vanity project — it’s the key to unlocking boardroom access, investor trust and long-term leadership influence. Executive branding is about building a clear, authentic and ...

There’s a quiet shift happening in search marketing: one that most brands haven’t fully caught up to yet. For years, we’ve been optimizing websites for Google search. SEO experts and marketers ...

McDermott’s high-stakes merger brings a new moniker, complex real estate choices, and a branding effort that could run the gamut from a lean campaign to a seven-figure splash. What’s in a name? For ...