There’s a quiet unraveling happening in business. You feel it in the glassy eyes of employees. You see it in customers ghosting once-beloved brands. You hear it in leadership meetings when someone ...

For as long as people have been selling goods, customer loyalty has been a topic of conversation. Yet no one has been able to fully crack its code. Each year, we see brands across industries revamping ...

For years, loyalty programs in travel followed a familiar, transactional formula: stay more, earn points, redeem nights. But in an era when consumers—especially younger ones—prioritize experiences ...

Attentive Publishes Two New Reports that Show Consumers Want More Personalization and Are Embracing AI-Powered Shopping ...

There’s no doubt about it, the biggest reason brands are losing customers is cost. “Thanks to the rising cost of living, brand promiscuity is at an all-time high, with more than 83% of consumers ...

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

Brand loyalty continued rising in the first half of 2025 — with a very notable exception. The LexisNexis Risk Solutions Automotive Brand Loyalty Mid-Year 2025 Study found overall brand loyalty for new ...

32% of customers say they would walk away from a brand they love after just one bad experience, no matter how long they've been loyal Brand loyalty isn't dead, but it is evolving. At Digital Silk, ...

Customer loyalty this year is built on a combination of generative artificial intelligence, always-on customer experiences, and brand experiences that customers actually want, according to Brand Keys, ...

Brand Keys’ latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names, winning consumer devotion in years, not decades. It used to take decades — and plenty of ...

• Consumers’ expectations jumped 30% this year, but brands only met 9–11% of that demand • Amazon, Google, Microsoft, Apple, and Coca-Cola lead 2025’s loyalty rankings The 17th annual Brand Keys ...