It's folly to examine why some things go viral on the internet, and by doing so one risks discounting the beauty of the simplest answer: They just do. Nothing makes sense. Roll with it. Or at least, ...
The morning of Jan. 12, I woke up with a simple phrase stuck in my head: “Soon may the wellerman come, the wellerman come, to bring us sugar and tea and rum,” or the refrain of the sea shanty that’s ...