Varsity Brands, known for cheerleading, dance teams, and camps and competition, has signed an exclusive broadcast deal for its Varsity Spirit unit with Scripps Sports. The result is live coverage of ...

Ion will showcase the new league's full 2026 season and championship match exclusively. The post Varsity Spirit & Scripps ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

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Sultana High School Cheer Captain Hope Castagnola will travel to Europe to perform in the world-renowned Rome New Year's Day ...

Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – has reached an exclusive broadcast agreement with ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...