In its quest for advertising dollars, TikTok is expanding to a new arena: search advertising. On Tuesday, the platform revealed Search Ads, allowing ad buyers to target search results through ...

TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds. TikTok’s senior product strategy lead Nathan Barbagallo shared a LinkedIn post last week announcing ...

It’s official – TikTok is bringing ads to its search results. In TikTok Ads Manager, you’ll find the “Search Ads Toggle.” This newly added feature “leverages advertisers’ existing In-Feed Ad creative ...

Users will start seeing sponsored posts when they use TikTok’s in-app search feature. Users will start seeing sponsored posts when they use TikTok’s in-app search feature. is features writer with five ...