In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

Social media has spurred the spread of dangerous “challenges” that are often carried out by bored teenagers. And if you’re a parent or teen, you’re likely already aware of the newest challenge to hit ...

The Tide Pod Challenge is a terrible trend in which teens dare each other to actually eat laundry soap. In the first two weeks of January alone, the U.S. had 39 cases of teens ingesting laundry ...

Moore Central Junior High confirms there was a single case of a student attempting the new social media stunt, the Tide Pod Challenge, sometime Thursday. School officials sent a release and voicemail ...