When it launched in October, Biogen's ($BIIB) Tecfidera commercial notched a milestone as the first TV commercial to address relapsing multiple sclerosis (RMS ...
Biogen’s DTC ad for multiple sclerosis pill Tecfidera has garnered its fair share of criticism from patients who say it’s unrealistic. But that didn’t stop the TV commercial from getting the job done, ...
Sigler has written four blog posts for the campaign’s website. Biogen enlisted TV actress Jamie-Lynn Sigler in a new phase of a campaign for its multiple-sclerosis drug Tecfidera just months after it ...
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