Mexican cerveza Tecate has an ongoing relationship with Golden Boy Promotions around professional boxing. But the company is doing its largest campaign to date, involving both Mexico and the U.S., ...

As has been the case for several Top Rank-promoted pay-per-view events through the years, Tecate Beer continues to throw its support behind the sport and for the betterment of the buying public. Hall ...

ESPN and Tecate beer announced the renewal of their boxing sponsorship agreement that aligns the company with ESPN’s Spanish and English-language boxing content on TV, online and on radio; highlighted ...

The fourth showdown between Manny Pacquiao and Juan Manuel Marquez comes with the most expensive price tag of the series, with a suggested retail price of $59.95. It also comes with its greatest ...

Are you a print subscriber? Activate your account. 2 hours 54 min ago By Brian Bonilla - 3 hours 46 min ago By Ryan Michlitsch - 8 hours 54 min ago By Brian Bonilla - 8 hours 54 min ago By Ewan Larkin ...

Tecate is tying its sponsorship of the forthcoming boxing title fight between "Sugar" Shane Mosley and Mexican-American Sergio Mora to Mexico's Bicentennial Independence Day weekend. The Sept. 18 ...

With less than a week to go before the Canelo vs. Smith fight on Saturday, Sept. 17, at AT&T Stadium in Arlington, Texas, Tecate, the fight's presenting and exclusive beer sponsor, has descended on ...

May 6 is the evening when boxers Canelo Alvarez and Julio Cesar Chavez, Jr. will fight. Beginning March 1, 2017 and leading up to the fight, TECATE is giving consumers the chance to win a lineup of ...

When Saul Canelo Alvarez and Daniel Jacobs enter the ring to go to battle on Saturday night in Las Vegas, all eyes in the sporting world will be on the largest global sports streaming platform DAZN to ...

Heineken's Tecate lager brand has secured an official sponsorship deal in the US for next month's boxing world title fight between Floyd Mayweather and Manny Pacquiato.

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Tecate has steadily reinvented its brand over the ...