Consumer behavior patterns can be fickle at times. Whether a brand is a household name or an unproven business that is still getting its feet wet in the marketplace, sales and marketing work ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. I explored some basic communication principles in my column ...

A popular theory in neuroscience called predictive coding proposes that the brain produces all the time expectations that are compared with incoming information. Errors arising from differences ...

A recent study shows that different people have similar brain activity when perceiving social situations. Researchers discovered an extensive neural network in the human brain that effectively ...

You are a badass. Think and grow rich. The magic of thinking big. These titles appear on the covers of some of the world’s most popular self-help books. Each one often tells readers: believe in ...

Forensic psychology frequently deals with nasty situations. The enormous stress of crime scene events can literally change the perceptual and cognitive processes of victims, suspects, and law ...

Neuroscientists at the Ruhr-Universität Bochum (RUB) together with colleagues at the Freiburg University show that this is not strictly the case. Instead, they show that prediction errors can ...