This is the first instinct where the meme really has nothing to do with the context of the episode. "The Smoking Peanut" is ...

Though Squidward is at first angry about his neighbors ... The second half of the episode, "Patty Hype," sees SpongeBob come up with an idea for multicolored Krabby Pattys known as "Pretty Pattys." ...

Spongebob smells Krabby patties and so does everyone else so the Bikini Bottomites follow it (instead of destroying Spongebob) and they arrive at the bank of the surface. Everyone except Spongebob ...