Snapchat’s upcoming on-device AI model could transform your background — and your clothing — in real time. Snapchat’s upcoming on-device AI model could transform your background — and your clothing — ...

While Snap recently reported disappointing second-quarter results, primarily because of lagging ad revenue, the ephemeral messaging platform has been a leader when it comes to augmented reality ...

For the next month, Snapchat will attempt to engage sports and soccer fans with content and features dedicated to the 2026 World Cup, planning real-time on-the-ground creator coverage, player ...

Snapchat has announced a new “Lens+” subscription for its premium subscribers. It provides users access to hundreds of exclusive Lenses and AR experiences, apart from all the perks that come with the ...

Snapchat is bringing generative AI videos to its social platform. The company has today introduced what it calls Video Gen AI Lenses, which essentially add an AI-powered video effect to your Snaps.

Snapchat is introducing AR Lenses powered by generative AI, the company announced at its Snap Partner Summit today. To start, the platform is rolling out a new “Cosmic Lens” that turns you and your ...

If you thought you were a big fan of Snapchat’s shoppable augmented reality (AR) Lenses, you ain’t seen nothing yet. On April 28, the company announced a series of updates that will seriously change ...

Remember in Clueless, where Cher Horowitz picks out her outfit of the day with the help of a closet-connected computer? That vision of the future from 1995 is now a reality, with Snapchat’s new Dress ...

Snapchat has become synonymous with smartphone selfie filters and lenses, despite some privacy missteps, and there are a whole lot (both official and user-created) to choose from. Butterfly lenses are ...

With the spookiest night of the year just around the corner, people are turning to Snapchat to get into the ~spirit~ of the season with an easy disguise. In addition to old favorites like the Black ...

Snapchat is a moneymaker for some creators who frequently post content to Spotlight, land brand deals, and create AR lenses for the platform.

At its annual Lens Fest event, Snap announced that it’s experimenting with a small group of AR creators and developers to build Lenses with digital goods that can be purchased with Snap Tokens. As ...