Stephen A. Smith explains why Luka Doncic's conditioning in Los Angeles will be "exponentially more important" in order for ...

It’s “Showtime” in Los Angeles again. After a brief delay due to injury, the LeBron-Luka team-up that hoops fans have been ...

It's getting increasingly harder to watch your favorite NBA team these days. Here's your guide to Lakers national and ...

Los Angeles Lakers legend Michael Cooper chose between Larry Bird, Michael Jordan, and other stars as the toughest players he ...

Los Angeles has won 11 of its last 13 games, including five straight. Even as LeBron James sat Saturday against the Pacers, ...

In the ad, the Hollywood sign’s two Ls are flipped upside down to pay homage to Doncic’s No. 77 jersey number.

A few year ago, the "Showtime" Los Angeles Lakers were the subject of a cable television series called "Winning Time." At times, it portrayed the organization, which featured Magic Johnson and ...

Gatorade shared the short video on social media, which features the renowned "HOLLYWOOD" sign with the L's replaced with ...

It might seem like LeBron James and the Lakers hold all the chips, but there have been plenty of superstars who've passed on ...

Luka Doncic's Lakers debut was everything you wanted to see from a player destined to be immortalized. It was a glimpse, near ...

Getty Images Proof that, in the end, Pat Riley always wins: In 1989, when his Showtime Lakers were two-time defending NBA champions, Riley acquired the rights to the term “three-peat” from ...

Every seat in Crypto.com Arena was draped in a shirt of Lakers gold with a bold purple “77″ on the chest. The buzz outside ...