NBC Sports has landed the media rights to Shaun White’s new winter sports league, The Snow League. Peacock will carry the events live with encore presentations on NBC.

The highly-anticipated winter sports competition will debut in Aspen, Colorado in March of 2025.

NBC Sports and Shaun White are ready to make a powder grab. The Comcast-backed sports unit and the Olympian snowboarder have entered into a multi-year media rights deal that will have White’s new Snow League showcased on both NBC and Peacock.

The Snow League, a competition tour for snowboarders and freeskiers founded by three-time Olympic gold medalist Shaun White, will air on NBC Sports and Peacock.

The new action-sports league being launched by Shaun White will air on NBC beginning next year. White announced earlier this year that he was putting together The Snow League, a four-stop circuit that will feature halfpipe snowboarding and freeskiing.

Shaun White plans on getting 20 men and 16 women in each contest for a prize pool of more than $1.5 million over the first season.

Three-Time Olympic Gold Medalist and Global Snowboarding Icon Shaun White is Founder and Director of The Snow League