NBC Sports has landed the media rights to Shaun White’s new winter sports league, The Snow League. Peacock will carry the events live with encore presentations on NBC.

NBC Sports and Shaun White are ready to make a powder grab. The Comcast-backed sports unit and the Olympian snowboarder have entered into a multi-year media rights deal that will have White’s new Snow League showcased on both NBC and Peacock.

The Snow League, a competition tour for snowboarders and freeskiers founded by three-time Olympic gold medalist Shaun White, will air on NBC Sports and Peacock. The Snow League, the first professional league dedicated entirely to snowboarding and freeskiing,

The new action-sports league being launched by Shaun White will air on NBC beginning next year. White announced earlier this year that he was putting together The Snow League, a four-stop circuit that will feature halfpipe snowboarding and freeskiing.

NEW YORK — The new action-sports league being launched by Shaun White will air on NBC beginning next year. White announced earlier this year that he was putting together The Snow League, a four-stop circuit that will feature halfpipe snowboarding and ...

Three-Time Olympic Gold Medalist and Global Snowboarding Icon Shaun White is Founder and Director of The Snow League