Worldwide smartphone sales grew in 2024 following two consecutive years of decline according to reports from Counterpoint, Canalys, and IDC. The bulk of the growth came from Chinese manufacturers including Xiaomi and Vivo, though Apple and Samsung are still holding strong as the undisputed market leaders.

Apple and Samsung, the world’s top two smartphone makers, saw their global market shares decline last year, marking the first such drop in eight years since 2016. According to market researcher IDC on Jan.

When Counterpoint's comprehensive 2024 global smartphone shipment report comes out, we're likely to see Samsung's edge from 2023 boosted... by a small degree, as the market's heavyweight champion of the world actually gained 1 percent in volume year-over-year while the vice-champion saw its sales go down by 2 percent.

Apple’s worldwide shipments decreased 4.1% to 76.9 million units in the fourth quarter, whereas Samsung’s decreased 2.7% to 51.7 million units.

Apple's global smartphone market share declined to 18% in 2024, down from 19% the previous year, while Chinese manufacturers expanded

In 2024, the global smartphone market saw growth for the first time in two years. While Apple and Samsung faced declines, Xiaomi emerged as the fastest-growing brand among the top players.