The Seiko 5 Automatic Textured Dial Watch is on sale for only $148 right now. That's 10% off the regular price of $165.

The Seiko Essentials 42-Millimeter Chronograph is on sale at Macy's for 25% off, and shoppers say it "looks much more ...

Seiko’s 2025 has seen popular releases, store openings and strong market performance — “big achievements when there’s no denying that everyone is working harder for every watch purchase”, says Faye ...

The Skyflake, a blue-tinted spinoff of the iconic Snowflake dial, now comes in a more affordable quartz reference with a 37mm ...

Seiko has followed Rolex's Oyster Perpetual strategy by offering its entry-level automatic everyday watch in a new, tiny size ...

A first look at two new Grand Seiko models ✓ The SBGM255 and SBGM257 ✓ New colors and textures for the dressy GMT ✓ See them ...

Seiko’s “Turtle” dive watch has long been a favorite among divers for its rugged design and distinctive style. Now, the ...

Seiko's latest Prosper Heritage dive watch has a striking 'Tranquil Teal' dial colour that will make you yearn for your next ...

Baltic’s another affordable microbrand. Where Brew looks to the world of coffee, Baltic looks to the past. In fact, founder ...

Writer Oren Hartov criss-crossed Japan to divine what makes the brand so special and came home with a watch for myself.

Grand Seiko has just dropped four new watches to its Elegance and Heritage collections. Inspired by early spring and late ...

Sunday Morning Showdown ✓ Rolex Land-Dweller vs. Grand Seiko SLGB005 ✓ Two technological marvels ✓ Vote here! ✓ ...