After posting full-year results yesterday, Pernod Ricard this morning announced the formation of new selling divisions in the U.S. as part of a shift in its route-to-market strategy, with changes ...

Students will assume the role of a management consultancy invited to pitch the brand on an omnichannel growth strategy. They will evaluate and prioritize which channel levers will successfully guide ...

NEW YORK, Aug. 29, 2025 /PRNewswire/ -- Pernod Ricard USA today announced a comprehensive transformation of its Route-to-Market (RTM) strategy, marking a pivotal step in the company's journey to ...

A modern go-to-market strategy is a living system that connects your product, your people and your positioning in real time.