They often sat on shelves or were sold at discounts, and as a result, Rolex didn’t produce many. The resulting rarity adds to the value and the lore of the Newman Daytona. It would be about a ...

Rolex Daytona reference 116500 and Milgauss 116400. Bob’s Watches For example, steel Rolex Daytonas remain expensive overall (roughly double what you’d pay at retail for a Daytona), and yet ...

The first-ever Rolex ‘Rainbow’ Daytona chronograph watch is set to come to auction and could fetch more than $3.5 million. The Rolex from the 1990s will be put on the block in Geneva on ...

but there’s so much excitement about winning a Rolex Daytona at Daytona." Another Cosmograph Daytona in his collection has ...

Most point to the release of the “Rainbow” Daytona in 2012 as the starting point for this trend, but Rolex’s experimentation with multi-hued gems actually goes back much further. The proof?

The stage is set: You’re killing it at work. You’ve got some extra cash. It’s time for a nice watch. A Rolex watch. There’s just one problem — or three, rather. Unprecedented demand, a global pandemic ...

Name any Rolex collection, i.e., Daytona. DeepSea, DayDate, DateJust, Yacht Master, GMT-Master, or any, and you will find watches. The selection of the designs is based on the popularity and demand.

The winning overall team in this year’s Rolex 24 At Daytona was hammered by sanctioning body IMSA on Wednesday for major rules infractions. Meyer Shank Racing will be able to keep the victory ...

That’s why National Geographic and Rolex have partnered to support trailblazing scientific research, expeditions, and solutions to increase our understanding of the threats facing the planet’s ...

The Rolex Daytona with an "exotic dial" belonging to Paul Newman was for a few years the most expensive watch ever sold.

Still, rare and unique models from Swiss brands have been in demand. In May last year, Phillips sold a gold Rolex 6270 Cosmograph Daytona from 1988 with a dial and bezel set with diamonds for nearly ...