At Bucherer AG’s flagship boutique in Geneva, most anyone looking for a new Rolex Daytona is probably going to be ...

As Rolex’s Submariner and GMT Mater prices continue to drop, the dressy Rolex Day-Date 36 shot up in value by a remarkable 57 ...

The Rolex Daytona with an "exotic dial" belonging to Paul Newman was for a few years the most expensive watch ever sold.

We offer this caveat for Rolex, as well, and will use data to home in on the good deals. For a full year, pre-owned Rolex prices have been ... Rolex Daytona reference 116500 and Milgauss 116400.

Most point to the release of the “Rainbow” Daytona in 2012 as the starting point for this trend, but Rolex’s experimentation with multi-hued gems actually goes back much further. The proof?

For Rolex, models like the Cosmograph Daytona and the Sky-Dweller rocketed up in price, propelling the overall brand index up ...

The first-ever Rolex ‘Rainbow’ Daytona chronograph watch is set to come to auction and could fetch more than $3.5 million. The Rolex from the 1990s will be put on the block in Geneva on ...

We’ve even asked whether Rolex shorts the new watchmarket to drive Certified Pre-Owned sales, but even there prices are falling in favor of buyers (well, unless it’s a Daytona). We’ve used ...

After a surprising two-year run in which preowned luxury watches increased in value like equities, real estate, and cryptocurrencies, it appears the Rolex Daytona is not immune to the forces of ...

by the way — Daytona International Speedway has slotted the Rolex 24 into its familiar position on the final weekend of January. The 2025 Rolex will get the green flag Saturday, Jan. 25 ...

THE first-ever Rolex “Rainbow” Daytona chronograph watch is set to come to auction and could fetch more than US$3.5 million. The Rolex from the 1990s will be put on the block in Geneva on Nov 8. In an ...