Encinitas surfer Levi Slawson, who honed his style at Seaside Reef, is riding a career high after his recent U.S. Open of ...

Last week, Rob loaned Pete his personal 7’ Sunday board from @firewiresurfboards. Pete had the best surf session of his life ...

Alright, look. When a style icon and surfing demigod like Rob Machado posts his new favorite shoe, I pay attention. I loved his boardshorts collab with ...

Kevin Schulz and Rob Kelly, both Firewire Surfboards team riders, recently took Rob’s baby to the São Paulo Surf Club, Brazil’s newest, members-only resort with exclusive amenities and what ...

Get a sneak peek at what happens when Rob Machado sends Pete and Banana over to his surfboard shop in Encinitas. If you have ...