Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

If you’ve been out to eat some time during the past year, chances are you’ve scanned a QR code to browse the menu and place an order. Maybe while you’re on the restaurant’s website the catering deals ...

The new standard means that the QR code on a product can be used by both a consumer with a smartphone and a retail store’s point-of-sale system. Brands rolling out the new standard include Kellogg’s, ...

Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. Aug 18, 2020, 09:10pm EDT Aug 20, 2020, 05:04pm EDT This article ...

QR codes on product packaging lead Skullcandy consumers to a unified post-purchase experience. Images courtesy Skullcandy and Brij. Like many brands that have been sold primarily through retail and ...

QR codes have become increasingly popular in the United States during the COVID-19 pandemic, as the technology has become easier to use and consumers have shopped at home more. Nearly half of ...

50 years after the barcode was first scanned, 22 leaders from some of the world’s biggest companies sign a global joint statement calling for the transition to QR Codes with GS1 standards to ...

Uniqode reports QR codes reduce friction for brands by simplifying customer onboarding, enhancing engagement during January's ...

The Apple Store experience in 2020 has been defined by COVID-19 safety measures. But in the background, Apple has been steadily iterating on new ways to educate customers through improved store ...