Psychologists are finding that simply spotting Batman in a public space can nudge people toward small acts of generosity, ...

On a crowded Milan subway, a man in a Batman suit quietly stepped into a carriage and, according to new behavioral research, ...

Do nice guys finish last, or first? What about nice women? We continue to debate the relational value of kind, compassionate behavior. But one aspect of being “nice” that has been linked with romantic ...

Source: Image by Gerd Altmann from Pixabay. Prosocial behavior such as helping or sharing with others not only facilitates interaction and cooperation between people and groups, but indeed seems ...

Workplaces typically are environments that value traits like individual drive, effort, and innovation, which are recognized and rewarded through promotions, pay, and bonuses. In many jobs, there’s ...

Prosocial behaviors are the voluntary actions we take to help others with no expected benefit for ourselves. Actions can be seemingly insignificant such as correcting a buddy’s uniform infraction or ...

While much prosocial behavior has traditionally taken place in non-market contexts, such as families, clans, and social associations, it is in increasingly brought into the market context. For example ...

A study from the Università Cattolica in Milan campus shows the impact of an unexpected event on our prosocial behavior.

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Child Development, Vol. 88, No. 4, SPECIAL SECTION: Positive Youth Development in Diverse and Global Contexts (JULY/AUGUST 2017), pp. 1057-1062 (6 pages) In Turkey, responsive behaviors toward kin are ...