Commercial print service providers (PSPs) are exploring new revenue streams, with promotional products offering a lucrative opportunity. Matt Barnes, executive vice president at the Advertising ...

The new year is a great time to look at your printing business and identify opportunities for new programs. In addition to tweaking your sales methods for existing products and services, don’t ...

Many businesses many not realize that promotional products can really help with the branding of your company and can be a great complement to your Many businesses many not realize that promotional ...

Businesses use promotional items to attract new customers, build relationships with existing customers, introduce new products, create brand recognition, motivate employees and celebrate company ...

Walk the floor at any trade show and you’re sure to find corporate-logoed products of every stripe. There’s a good chance some of those notepads, stress balls, and T-shirts were ordered through ...

Adding a promotional product into advertising campaigns can enhance results. In a recent study, 18-to-34 year olds were exposed to advertising for pizza via three mediums: a TV spot, a print ad and a ...