Using visualization as motivation is a common technique for achieving goals, but consumers who are pursuing health goals such as eating healthy or losing weight should use caution when using ...

"The easier a goal is to see, the closer it seems," said Rajesh Bagchi, assistant professor of marketing in the Pamplin College of Business at Virginia Tech. Amar Cheema, associate professor of ...

Visualization, also called mental imagery, is essentially seeing with the mind’s eye or hearing with the mind’s ear. That is, when visualizing you are having a visual sensory experience without the ...