Gregg Colvin, U.S. COO at Universal McCann (UM) is very experienced with both programmatic (@agency) and premium (@Fox Networks). As a trained lawyer and COO, he has a pragmatic grasp on all aspects ...

RTB House unveiled a new generative artificial intelligence (AI) solution that leverages first-party publisher data to provide marketers with more precise consumer insights, according to a press ...

“Programmatic direct” just took the lead against “programmatic native” in the invisible race for oxymoron du jour. The programmatic ad space took a step toward a more direct future by virtue of ...

LONDON, LONDON, UNITED KINGDOM, March 20, 2025 /EINPresswire.com/ -- As programmatic advertising continues to evolve in response to privacy regulations and increasing ...

In early September, Google agreed to settle a class-action lawsuit in California – brought-over claims that it shares personal information with third parties without consent – by promising to build a ...