eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying following lessons learned during its 'Programmatic Only Week'.

More marketers are moving programmatic strategy in-house, pushing agencies into an executional role, according to a study released by the Association of National Advertisers on Monday. Most marketers ...

During Interpublic Group’s (IPG) Q4 and year-end earnings call on Friday, chief Michael Roth emphasized – as he did after Q3 – the holding company’s barter-based programmatic model that discloses ...

Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established in the UK and North America. Within the next ...

The latest report on the programmatic media supply chain commissioned by the ANA makes for a fascinating read (yes really!) and, most importantly, gives advertisers a clear set of recommendations for ...

Programmatic clearly is the place to be, even though it's still in its infancy and few can explain it well — even those companies within the programmatic ecosystem. A friend of mine, John Matthews, ...

It may be Mozilla's turn to shine, given its focus on privacy for so many years and the changing consumer climate around trust. Mozilla has designed and built a programmatic ad-targeting model from ...

Advertising agencies are under threat as more marketers take programmatic media buying in-house. According to a new ad industry report, more than 35% of respondents said they had expanded their ...

SAN FRANCISCO--(BUSINESS WIRE)--Snorkel AI, the data-centric AI company, introduced the Foundation Model Data Platform, powered by its unique programmatic data development approach. With Snorkel AI's ...