LONDON--(BUSINESS WIRE)--ECN, a world leading digital-out-of-home office media publisher, today announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform ...
TV News Check on MSN
Local TV modernization: From automated execution to first-to-market programmatic
For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...
The Desk on MSN
DirecTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
Chinese travellers are back on the move and bringing with them a growing demand for cultural experiences, wellness retreats, and adventure holidays. According to a recent travel survey, 73% of ...
The challenge for RTA is thus not to get stuck on the sidings as a mere performance sales platform to generates deals. It is important that programmatic makes the leap into what we call Programmatic ...
Today, VIOOH, the leading global digital out of home (DOOH) marketplace, announced the launch of programmatic digital out-of-home at selected US airports in partnership with JCDecaux North America.
Conti has over 25 years of media and ad tech experience and has worked at the likes of Yahoo and AppNexus. Here Conti shares his insights on why he believes 2022 will be the year of programmatic DOOH.
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