Interactive video ad server Innovid has rolled out a programmatic creative tool designed to let agencies and advertisers personalize video messages across devices. This capability is driven, in part, ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

In today’s marketing landscape, there’s a lot of “scaremongering” about programmatic advertising. Brands and agencies have reservations about it, possibly due to worst-case scenarios that they’ve seen ...

Programmatic advertising has made it easier than ever to get the right message to the right consumer at the right time on the right device. There’s an abundance of data to work with, and that data, ...

LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

The Drum has partnered with AudienceScience, a global software and services company to explore some of the areas of focus around programmatic and the creative process. The aim of this report is to ...

MarkApp, a global ad tech company driving innovation across web, mobile, and CTV environments, today (23rd October, 2025) announced its partnership with Zira, a leading creative design agency offering ...

NEW YORK, June 10, 2025 /PRNewswire/ -- In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative SSP, today announced the launch of ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

NEW YORK—TripleLift said it is partnering with DirecTV Advertising to launch programmatic Pause Ads. The two companies are billing the offering as an industry first that allows buyers access to ...

When we talk about programmatic media and advertising, it's usually a discussion of ad buying and targeting, but what about the creative process and the process of making ads? A Wall Street Journal ...