We’ve all heard late-night advertisements touting amazing product features: “It slices! It dices! But wait — there’s more!” For those of us old enough to remember these immortal words of Ronald M.

To truly comprehend the benefits of marketing products, one first must understand the difference between marketing and advertising. The writers at Concordia University St. Paul put it succinctly: ...

When Steve Jobs launched the first Apple retail store, he made a statement that has inspired Apple’s messaging ever since. Jobs said, “People don’t just want to buy personal computers; they want to ...

It is no longer as easy as ABC — at least not in the VMS category. Industry experts’ insights are showing continued changes in how people shop for their vitamins, supplements and sports nutrition ...

Despite the coronavirus pandemic, HR benefits managers and retirement advisors and benefits brokers still must attend to the needs of everyday business. And the solution providers are still working to ...

Celebrities often endorse the use of their likeness in different products, but why? Some of the benefits are somewhat obvious, being monetary in nature, but some benefits might be less obvious.

Today's consumer marketplace is flooded with a plethora of skin care products that promise benefits such as clear skin and a youthful glow. The Internet has allowed smaller, niche competitors to ...