As you well know, batch-and-blast is on its way out as an ecommerce strategy. Emails jamming up a shopper’s in-box are often ignored. One of the best ways to grab a shopper’s attention is by using ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

One of the main reasons customers prefer to shop at small businesses is because of the personal touch they get from the owner. Yet maintaining a level of personalization and sustaining a customer’s ...

In late 2022, Google added the ability to personalize Gmail messages sent from multi-send mode. This means you may now insert a @firstname, @lastname, @fullname or @email field within a multi-send ...

Pinterest is one of the most personalized sites in the world, thanks to the incredible amount of data its users volunteer and a data science team that just keeps on growing. But user engagement isn’t ...