In an era where collegiate athletics are being transformed by NIL opportunities, high school phenom Nate Ament has emerged as ...

Hunter Dickinson, the towering 7’1″ center, has had a huge impact not only on the basketball court but also in the Name, ...

HOK experts share how Name, Image, and Likeness (NIL) is transforming college athletics when it comes to program funding, ...

Florida lawmakers are at a standstill after three days of meetings about NIL deals. "NIL" lets collegiate athletes profit ...

The former Baylor football player is tackling the world of NIL with a startup he says is on pace to become a $250 million ...

The Texas A&M athletic director, as well as former athletic director Ross Bjork, now at Ohio State, will serve on the ...

For college athletes, March Madness is more than just a championship quest—it’s the most significant branding moment of their careers. The NIL era has amplified this spotlight in several ways ...

And the amounts aren't insignificant: Even at the college level ... Flagg signed with CAA for NIL representation and inked his first major deal with New Balance. The brand announced its ...

Watkins' historic trading card and memorabilia deal makes her the first female collegiate athlete to have this type of deal with Fanatics.

This new NIL deal with Freddy's will allow each of these basketball players to represent an establishment that has personal meaning to them, while also enhancing the Freddy's brand. Backing up ...

Michael Astorino recently walked into his favorite campus smoothie shop with two things in mind: an order and an offer. He ...

The student-athletes apart of Team Fifth Third will be featured in social media videos highlighting their athletic careers, ...