In an era where collegiate athletics are being transformed by NIL opportunities, high school phenom Nate Ament has emerged as ...

Florida lawmakers are at a standstill after three days of meetings about NIL deals. "NIL" lets collegiate athletes profit ...

HOK experts share how Name, Image, and Likeness (NIL) is transforming college athletics when it comes to program funding, ...

Watkins' historic trading card and memorabilia deal makes her the first female collegiate athlete to have this type of deal with Fanatics.

Hunter Dickinson, the towering 7’1″ center, has had a huge impact not only on the basketball court but also in the Name, ...

For college athletes, March Madness is more than just a championship quest—it’s the most significant branding moment of their careers. The NIL era has amplified this spotlight in several ways ...

This new NIL deal with Freddy's will allow each of these basketball players to represent an establishment that has personal meaning to them, while also enhancing the Freddy's brand. Backing up ...

And the amounts aren't insignificant: Even at the college level ... Flagg signed with CAA for NIL representation and inked his first major deal with New Balance. The brand announced its ...

The former Baylor football player is tackling the world of NIL with a startup he says is on pace to become a $250 million ...