The Utah-based company ranks No. 2 among the top U.S. sellers on Amazon's third-party marketplace.

A person with unusually strong pattern recognition will often exhibit 7 behaviors that may seem a off-putting or even rude to ...

PATTERN Beauty built its brand by listening to its community, celebrating textured hair and turning consumer needs into ...

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...

Left to right: Jill Marie Jones, Tracee Ellis Ross, Golden Brooks, and Persia White on the set of Pattern Beauty’s first-ever commercial. “Hair cocktailing is a common practice in our community: We ...

The first time I got my hands (and hair) on Pattern Beauty, Tracee Ellis Ross’s hair-care line specially formulated to bring out the best in curly and kinky hair, I was testing curly-hair products for ...

I am an editorial assistant who works across our lifestyle verticals. I tested the Pattern Hair Steamer, which delivers steam straight to your hair cuticles, enhancing hydration and allowing for ...

Everyday it feels like yet another product launches, and to be quite honest, a lot of them miss the mark. A solid roll out and marketing campaign is one thing, but whether or not a product is actually ...

In February of last year, YouTube celebrated its 15th anniversary. A blog post from CEO Susan Wojcicki laid out a few marquee milestones, including the statistic that 500 hours of new video—enough to ...

Christina Majaski writes and edits finance, credit cards, and travel content. She has 14+ years of experience with print and digital publications. Somer G. Anderson is CPA, doctor of accounting, and ...