Pat Riley's three-peat trademark ownership, explained
Pat Riley has reportedly reached an agreement with the Chiefs to allow them to use the term “three-peat” if they win the Super Bowl on Sunday night.
Pat Riley reveals how his 'three-peat' trademark revenues are spent
Riley said he devotes his share of revenues gleaned from "three-peat" usage — he's had trademarks on that term for about 35 years — to various charitable organizations.
‘There’s a great story to it.’ Pat Riley reveals where his ‘three-peat’ trademark revenues wind up.
Pat Riley’s three-peat trademarks could have led to the Miami Heat president getting a sizable payday. Turns out, he actually doesn’t keep that money.
Chiefs, Pat Riley strike deal for use of “Three-Peat”
The phrase has been licensed by Riley for use after the Chicago Bulls won three titles in a row, twice, when the Yankees won three straight World Series from 1998 through 2000, and when the Lakers eventually won three consecutive NBA championships from 2000 through 2002.
If Chiefs win Super Bowl 'three-peat,' they'll have to pay Pat Riley to use it
If the Chiefs hit three Super Bowl wins in a row, they may have to pay Miami Heat's Pat Riley before they can crank out T-shirts.
Pat Riley says he gives three-peat trademark revenue to charities
Pat Riley says he devotes his share of revenues gleaned from "three-peat" usage -- he has had trademarks on that term for about 35 years -- to various charitable organizations.
Miami Heat President Pat Riley reveals where his "three-peat" trademark revenues go
Pat Riley's three-peat trademarks could have led to the Miami Heat president getting a sizable payday if the Kansas City Chiefs had won their third consecutive Super Bowl.
Why famed NBA coach Pat Riley will benefit from potential Chiefs 'three-peat'
The Kansas City Chiefs have a chance to do something not seen in North American sports since 2002, and famed NBA coach Pat ...
The Pat Riley reason Heat coach Erik Spoelstra wants Chiefs in Super Bowl
Miami Heat coach Erik Spoelstra knows Pat Riley will throw a big party if the Kansas City Chiefs win Super Bowl 59.
As KC Chiefs bid for three-peat, they can now use that term thanks to deal with Pat Riley
Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA ...
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Pat Riley agrees to let Chiefs use trademarked phrase
Pat Riley has owned six different trademarks related to the phrase “Three Peat” since he was the coach of the Los Angeles Lakers in the 1990s. Riley led the Lakers to back-to-back NBA ...
Why NBA executive Pat Riley may benefit from potential IndyCar, Indy 500 3-peat winners
Pat Riley has cashed in on trademark with Bulls, Yankees, Lakers He has, though ... which is formally owned by the Hall ...