Paramount Inks Streaming Deal For Professional Bull Riders, Expanding TKO Partnership

Paramount has inked a new five-year deal to make Paramount+ the primary streaming home of PBR’s (Professional Bull Riders) ...

Paramount+ to Become Professional Bull Riders’ ‘Unleash the Beast’ Streaming Home in 5-Year Deal

Paramount and Professional Bull Riders have struck a 5-year deal that will see Paramount+ be the streaming home for Unleash ...

David Ellison’s Paramount Inks Five-Year Streaming Deal for Professional Bull Riders’ Unleash the Beast Tour

Paramount and TKO Group’s Professional Bull Riders set a new five-year media rights agreement that will make Paramount+ the ...
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Paramount+ lands key selection of PBR rights

Starting in December, Paramount+ will become the primary streaming home of the ‘Unleash the Beast’ tour. Paramount+ is ...

Paramount and PBR Announce Landmark Five-Year Media Rights Deal

Paramount and PBR (Professional Bull Riders) today announced a new five-year media rights agreement that will make Paramount+ the primary streaming home of PBR's premier tour, Unleash The Beast, ...