Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital ...

Impression tracking tells you if an ad played. Viewability helps determine whether the viewer actually saw it. The IAB’s Open Measurement SDK (OMSDK) is designed to provide a standardized way to ...

As streaming and connected TV (CTV) gain popularity, traditional cable is rapidly losing viewers. As streaming grows, advertisers like vibe.co are increasingly focusing on the best OTT providers.

Local political advertising is poised to boost advertising spend on over-the-top video environments, according to a case study released today by the video advertising platform SpotX and demand-side ...

As streaming grows across OTT environments, sophisticated dynamic ad insertion models are expected to meet a widely varying range of viewer and broadcaster expectations. However, well-executed ad ...

US-backed players captured more than 80% of revenues from SVOD and in-video OTT advertising in Europe by the end of 2024, according to a new report from the European Audiovisual Observatory. The ...

NEW YORK, NY, UNITED STATES, September 17, 2024 /EINPresswire.com/ -- Castify.ai and MediaMelon Team Up to Transform CTV and OTT Ad Monetization with AI-Driven Data ...

Roku’s ROKU advertising business is showing strong momentum in 2025, driven by multiple content and technology initiatives. In the first quarter of 2025, Roku reported platform revenues of $881 ...