Marketing is all about feelings. And the more powerful feeling you evoke, the more you’ll be able to sell something to your ...

You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon ...

An evocative ad campaign for Keds sneakers in the 1990s had women reminiscing. "What size Keds were you wearing," prompted the ads, "when they stopped delivering milk? When your mother was the ...

Nostalgia marketing—referencing the past to spark positive emotions—can be a highly effective tactic. What makes it work so well? An infographic (below) from Spiralytics explores what gives nostalgia ...

One of the first posts I saw go viral on Bluesky in the new year was this one, above, about nostalgia, started by Erin McKean. Some of the old-time sensory experiences the 1.2K respondents mentioned ...