*Nivea is flirting with white supremacy in a new ad for its invisible deodorant. The beauty brand used the slogan “white is purity” for the ad posted on its Facebook page, which was geo-targeted at ...

Nivea has pulled a deodorant ad that declared "White Is Purity" after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white supremacy ...

First it was Dove that had to apologize for a racially insensitive ad; now Nivea is in a lot of hot water for its newest campaign. You May Also Like: Despite Social Media Backlash, Dove’s New ...

Companies like to push the envelope with their ads. Sometimes the gamble works, sometimes it doesn't, and sometimes, like in the case of a new advertising campaign from Nivea, the whole thing turns ...

Beiersdorf Inc., the maker of Nivea skin cream has agreed to stop using television and other forms of advertising to tell people that its product can help users slim down. It will also pay $900K as ...

Publicis Groupe has become Nivea’s global advertising partner, while WPP has clinched brand owner Beiersdorf’s Eucerin and Hansaplast brands, after a holding group pitch. The Hamburg-based personal ...

Nivea has become embroiled in a race row after an “appalling” face cream ad that promises “visibly lighter skin” for black women. The beauty brand is advertising its new Natural Fairness moisturizer ...

Forbes contributors publish independent expert analyses and insights. I juggle advertising, entrepreneurship and TV at the same time... Advertising agency FCB is reportedly resigning its Nivea account ...